Post job

Lead brand representative vs territory sales representative

The differences between lead brand representatives and territory sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a territory sales representative. Additionally, a lead brand representative has an average salary of $41,652, which is higher than the $34,431 average annual salary of a territory sales representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a territory sales representative are customer service, CRM, and product knowledge.

Lead brand representative vs territory sales representative overview

Lead Brand RepresentativeTerritory Sales Representative
Yearly salary$41,652$34,431
Hourly rate$20.02$16.55
Growth rate4%4%
Number of jobs143,482219,928
Job satisfaction--
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 79%
Average age4747
Years of experience44

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a territory sales representative do?

A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.

Lead brand representative vs territory sales representative salary

Lead brand representatives and territory sales representatives have different pay scales, as shown below.

Lead Brand RepresentativeTerritory Sales Representative
Average salary$41,652$34,431
Salary rangeBetween $33,000 And $51,000Between $15,000 And $78,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-IBM
Best paying industry--

Differences between lead brand representative and territory sales representative education

There are a few differences between a lead brand representative and a territory sales representative in terms of educational background:

Lead Brand RepresentativeTerritory Sales Representative
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Maryland - College ParkUniversity of Pennsylvania

Lead brand representative vs territory sales representative demographics

Here are the differences between lead brand representatives' and territory sales representatives' demographics:

Lead Brand RepresentativeTerritory Sales Representative
Average age4747
Gender ratioMale, 22.6% Female, 77.4%Male, 69.1% Female, 30.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between lead brand representative and territory sales representative duties and responsibilities

Lead brand representative example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
  • Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
  • Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
  • Review and adjust payroll when need
  • Assist store leadership with various projects including communications regarding weekly sales.
  • Show more

Territory sales representative example responsibilities.

  • Track leads, log calls/activities, move sales cycle, and report/forecast using Salesforce.
  • Develop and manage a portfolio of customers seeking cost-effective, knowledgeable travel consultation and options.
  • Introduce CRM to corporate management to enhance customer relationships.
  • Provide training and direction to authorize distributors within western Washington.
  • Participate with dealers, distributors and clients concerning sales and advertising opportunities.
  • Record all customer contact utilizing company CRM (customer relationship management system).
  • Show more

Lead brand representative vs territory sales representative skills

Common lead brand representative skills
  • Marketing Campaigns, 25%
  • Sales Floor, 15%
  • Customer Service, 13%
  • Brand Marketing, 10%
  • Leveraged, 6%
  • Leadership, 5%
Common territory sales representative skills
  • Customer Service, 18%
  • CRM, 7%
  • Product Knowledge, 5%
  • Excellent Time Management, 5%
  • Sales Growth, 5%
  • Business Relationships, 4%