Major account representative vs advertising sales representative

The differences between major account representatives and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a major account representative and an advertising sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $40,700 average annual salary of a major account representative.

The top three skills for a major account representative include business sales, HR and geographic territory. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Major account representative vs advertising sales representative overview

	Major Account Representative	Advertising Sales Representative
Yearly salary	$40,700	$63,224
Hourly rate	$19.57	$30.40
Growth rate	4%	-8%
Number of jobs	200,316	202,147
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 69%
Average age	47	44
Years of experience	4	4

What does a major account representative do?

A major account representative serves as the manager of a client. They are often described as a good communicator, energetic, organized, and customer-oriented. Their role is to address and facilitate issues and concerns, gather specific data, and contact future clients and business partners. This job position requires someone who has a background in business management, sales, and customer service oriented. An ability to multitask and solve problems is also important.

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

Major account representative vs advertising sales representative salary

Major account representatives and advertising sales representatives have different pay scales, as shown below.

	Major Account Representative	Advertising Sales Representative
Average salary	$40,700	$63,224
Salary range	Between $27,000 And $60,000	Between $35,000 And $112,000
Highest paying City	-	Harrison, NY
Highest paying state	-	New York
Best paying company	-	Amazon
Best paying industry	-	Telecommunication

Differences between major account representative and advertising sales representative education

There are a few differences between a major account representative and an advertising sales representative in terms of educational background:

	Major Account Representative	Advertising Sales Representative
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	University of Pennsylvania

Major account representative vs advertising sales representative demographics

Here are the differences between major account representatives' and advertising sales representatives' demographics:

	Major Account Representative	Advertising Sales Representative
Average age	47	44
Gender ratio	Male, 66.5% Female, 33.5%	Male, 42.2% Female, 57.8%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	6%	10%

Differences between major account representative and advertising sales representative duties and responsibilities

Major account representative example responsibilities.

Manage campaigns to maximize ROI, performance, impact and relevance for current clients.
Lead the execution and management of sales cycles and deliver transparency through utilization of multiple CRM's.
Maintain activity within a CRM system and manage accurate forecasting.
Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
Generate prospective members both inside and outside of the club through PowerPoint presentations and individual tours of the facility.
Utilize specific networking partners including CPA's, personal bankers, current clients and insurance agencies to partner with and obtain referrals

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Major account representative vs advertising sales representative skills

Common major account representative skills

Business Sales, 12%
HR, 10%
Geographic Territory, 9%
CRM, 8%
ADP, 6%
Salesforce, 6%

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

Major Account Representative vs. similar jobs

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Major Account Representative
Major Account Representative vs Advertising Sales Representative

Updated January 8, 2025

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