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The differences between market managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $88,058 average annual salary of a market manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Market Manager | Assistant Marketing Manager | |
| Yearly salary | $88,058 | $94,094 |
| Hourly rate | $42.34 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Market managers and assistant marketing managers have different pay scales, as shown below.
| Market Manager | Assistant Marketing Manager | |
| Average salary | $88,058 | $94,094 |
| Salary range | Between $54,000 And $143,000 | Between $64,000 And $136,000 |
| Highest paying City | New York, NY | Portsmouth, VA |
| Highest paying state | New York | Virginia |
| Best paying company | BP America Inc | General Motors |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a market manager and an assistant marketing manager in terms of educational background:
| Market Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and assistant marketing managers' demographics:
| Market Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |