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The differences between market managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $88,058 average annual salary of a market manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Market Manager | Manager, Field Marketing | |
| Yearly salary | $88,058 | $93,296 |
| Hourly rate | $42.34 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Market managers and managers, field marketing have different pay scales, as shown below.
| Market Manager | Manager, Field Marketing | |
| Average salary | $88,058 | $93,296 |
| Salary range | Between $54,000 And $143,000 | Between $68,000 And $127,000 |
| Highest paying City | New York, NY | Carson City, NV |
| Highest paying state | New York | Nevada |
| Best paying company | BP America Inc | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a market manager and a manager, field marketing in terms of educational background:
| Market Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and managers, field marketing' demographics:
| Market Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |