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The differences between market managers and market development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a market development manager. Additionally, a market development manager has an average salary of $111,159, which is higher than the $88,058 average annual salary of a market manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a market development manager are digital marketing, market development, and competitor analysis.
| Market Manager | Market Development Manager | |
| Yearly salary | $88,058 | $111,159 |
| Hourly rate | $42.34 | $53.44 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 173,901 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Market managers and market development managers have different pay scales, as shown below.
| Market Manager | Market Development Manager | |
| Average salary | $88,058 | $111,159 |
| Salary range | Between $54,000 And $143,000 | Between $74,000 And $165,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Maryland |
| Best paying company | BP America Inc | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a market manager and a market development manager in terms of educational background:
| Market Manager | Market Development Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and market development managers' demographics:
| Market Manager | Market Development Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |