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The differences between market managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a marketing account manager. Additionally, a market manager has an average salary of $88,058, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Market Manager | Marketing Account Manager | |
| Yearly salary | $88,058 | $67,983 |
| Hourly rate | $42.34 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Market managers and marketing account managers have different pay scales, as shown below.
| Market Manager | Marketing Account Manager | |
| Average salary | $88,058 | $67,983 |
| Salary range | Between $54,000 And $143,000 | Between $50,000 And $91,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | BP America Inc | American Tower |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a market manager and a marketing account manager in terms of educational background:
| Market Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and marketing account managers' demographics:
| Market Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |