Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between market managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a marketing manager/project manager. Additionally, a market manager has an average salary of $88,058, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Market Manager | Marketing Manager/Project Manager | |
| Yearly salary | $88,058 | $78,368 |
| Hourly rate | $42.34 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Market managers and marketing manager/project managers have different pay scales, as shown below.
| Market Manager | Marketing Manager/Project Manager | |
| Average salary | $88,058 | $78,368 |
| Salary range | Between $54,000 And $143,000 | Between $56,000 And $109,000 |
| Highest paying City | New York, NY | Carson City, NV |
| Highest paying state | New York | Nevada |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a market manager and a marketing manager/project manager in terms of educational background:
| Market Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and marketing manager/project managers' demographics:
| Market Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |