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Market manager vs regional marketing manager

The differences between market managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a regional marketing manager. Additionally, a market manager has an average salary of $88,058, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Market manager vs regional marketing manager overview

Market ManagerRegional Marketing Manager
Yearly salary$88,058$85,217
Hourly rate$42.34$40.97
Growth rate10%10%
Number of jobs177,886115,987
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a market manager do?

A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Market manager vs regional marketing manager salary

Market managers and regional marketing managers have different pay scales, as shown below.

Market ManagerRegional Marketing Manager
Average salary$88,058$85,217
Salary rangeBetween $54,000 And $143,000Between $62,000 And $116,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyBP America IncAbbVie
Best paying industryManufacturingConstruction

Differences between market manager and regional marketing manager education

There are a few differences between a market manager and a regional marketing manager in terms of educational background:

Market ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market manager vs regional marketing manager demographics

Here are the differences between market managers' and regional marketing managers' demographics:

Market ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 66.1% Female, 33.9%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between market manager and regional marketing manager duties and responsibilities

Market manager example responsibilities.

  • Manage 1K+ mix sector book of securities.
  • Manage in-house system implementation of OTC derivatives and swap trades.
  • Lead RFP responses and identify and develop team strategy for final interviews.
  • Lead the product management effort to assign and integrate vendor (OEM) agreements to the IBM royalty payment processes.
  • Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
  • Manage and develop staff consisting of a provider relations manager, a Medicare contractor and provider relations representatives.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Market manager vs regional marketing manager skills

Common market manager skills
  • Customer Service, 16%
  • Business Development, 8%
  • Strong Analytical, 5%
  • Human Resources, 4%
  • Strong Time Management, 4%
  • Market Research, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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