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The differences between market managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a sales and marketing manager. Additionally, a market manager has an average salary of $88,058, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Market Manager | Sales And Marketing Manager | |
| Yearly salary | $88,058 | $81,953 |
| Hourly rate | $42.34 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Market managers and sales and marketing managers have different pay scales, as shown below.
| Market Manager | Sales And Marketing Manager | |
| Average salary | $88,058 | $81,953 |
| Salary range | Between $54,000 And $143,000 | Between $43,000 And $154,000 |
| Highest paying City | New York, NY | Yonkers, NY |
| Highest paying state | New York | New York |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a market manager and a sales and marketing manager in terms of educational background:
| Market Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and sales and marketing managers' demographics:
| Market Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |