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The differences between marketing advisors and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing & events coordinator. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Advisor | Marketing & Events Coordinator | |
| Yearly salary | $92,994 | $41,447 |
| Hourly rate | $44.71 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 114,322 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing advisors and marketing & events coordinators have different pay scales, as shown below.
| Marketing Advisor | Marketing & Events Coordinator | |
| Average salary | $92,994 | $41,447 |
| Salary range | Between $58,000 And $147,000 | Between $31,000 And $54,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Aramco Services Company | A.T. Kearney |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing advisor and a marketing & events coordinator in terms of educational background:
| Marketing Advisor | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing advisors' and marketing & events coordinators' demographics:
| Marketing Advisor | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |