Marketing analyst vs data analyst

The differences between marketing analysts and data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a data analyst takes usually requires 2-4 years. Additionally, a data analyst has an average salary of $74,342, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a data analyst are data analysis, python, and power bi.

Marketing analyst vs data analyst overview

	Marketing Analyst	Data Analyst
Yearly salary	$59,380	$74,342
Hourly rate	$28.55	$35.74
Growth rate	19%	11%
Number of jobs	95,650	167,520
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 65%
Average age	37	44
Years of experience	6	4

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

What does a data analyst do?

Data analysts are responsible for interpreting the company's statistics and providing sound recommendations to the organization. They manage the organization's data sets, usually related to market performance, finance, or human resources. They are in charge of studying the available data, spotting trends, interpreting what the data and the trends mean, and recommending suggestions that will help the organization perform better. Their recommendations should also be relevant and backed up with strong analyses. Data analysts are expected to have a good grasp of the current market trends in the industry.

Marketing analyst vs data analyst salary

Marketing analysts and data analysts have different pay scales, as shown below.

	Marketing Analyst	Data Analyst
Average salary	$59,380	$74,342
Salary range	Between $41,000 And $84,000	Between $53,000 And $103,000
Highest paying City	Seattle, WA	Richmond, CA
Highest paying state	Washington	New Jersey
Best paying company	Meta	The Citadel
Best paying industry	Finance	Finance

Differences between marketing analyst and data analyst education

There are a few differences between a marketing analyst and a data analyst in terms of educational background:

	Marketing Analyst	Data Analyst
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	University of Georgia	Northwestern University

Marketing analyst vs data analyst demographics

Here are the differences between marketing analysts' and data analysts' demographics:

	Marketing Analyst	Data Analyst
Average age	37	44
Gender ratio	Male, 47.3% Female, 52.7%	Male, 50.2% Female, 49.8%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	12%

Differences between marketing analyst and data analyst duties and responsibilities

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

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Data analyst example responsibilities.

Manage patient s data in UNIX system.
Manage loan performance in Hyperion Financials using SQL and PL/SQL tools.
Manage and contribute to EDI processes ensuring HIPAA compliance and access to clearing house review on individual case status.
Develop Java application to automate reformatting of text files for an internal application.
Execute deterministic modeling and Monte Carlo simulations in MATLAB to achieve greater mathematical confidence in results obtain from analysis.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.

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Marketing analyst vs data analyst skills

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Common data analyst skills

Data Analysis, 10%
Python, 7%
Power Bi, 6%
Data Management, 6%
Visualization, 5%
Data Quality, 4%

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Updated January 8, 2025

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