Marketing analyst vs marketing account executive

The differences between marketing analysts and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a marketing account executive takes usually requires 8-10 years. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Marketing analyst vs marketing account executive overview

	Marketing Analyst	Marketing Account Executive
Yearly salary	$59,380	$52,986
Hourly rate	$28.55	$25.47
Growth rate	19%	10%
Number of jobs	95,650	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	37	39
Years of experience	6	10

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Marketing analyst vs marketing account executive salary

Marketing analysts and marketing account executives have different pay scales, as shown below.

	Marketing Analyst	Marketing Account Executive
Average salary	$59,380	$52,986
Salary range	Between $41,000 And $84,000	Between $36,000 And $75,000
Highest paying City	Seattle, WA	Reston, VA
Highest paying state	Washington	Virginia
Best paying company	Meta	Google
Best paying industry	Finance	Finance

Differences between marketing analyst and marketing account executive education

There are a few differences between a marketing analyst and a marketing account executive in terms of educational background:

	Marketing Analyst	Marketing Account Executive
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing analyst vs marketing account executive demographics

Here are the differences between marketing analysts' and marketing account executives' demographics:

	Marketing Analyst	Marketing Account Executive
Average age	37	39
Gender ratio	Male, 47.3% Female, 52.7%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing analyst and marketing account executive duties and responsibilities

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Marketing analyst vs marketing account executive skills

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Marketing Analyst vs Marketing Account Executive

Updated January 8, 2025

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