Marketing analyst vs marketing analytics manager

The differences between marketing analysts and marketing analytics managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a marketing analytics manager takes usually requires 8-10 years. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing analytics manager are digital marketing, marketing analytics, and tableau.

Marketing analyst vs marketing analytics manager overview

	Marketing Analyst	Marketing Analytics Manager
Yearly salary	$59,380	$109,994
Hourly rate	$28.55	$52.88
Growth rate	19%	10%
Number of jobs	95,650	125,458
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 68%
Average age	37	39
Years of experience	6	10

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

What does a marketing analytics manager do?

A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.

Marketing analyst vs marketing analytics manager salary

Marketing analysts and marketing analytics managers have different pay scales, as shown below.

	Marketing Analyst	Marketing Analytics Manager
Average salary	$59,380	$109,994
Salary range	Between $41,000 And $84,000	Between $82,000 And $146,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Meta	Meta
Best paying industry	Finance	Pharmaceutical

Differences between marketing analyst and marketing analytics manager education

There are a few differences between a marketing analyst and a marketing analytics manager in terms of educational background:

	Marketing Analyst	Marketing Analytics Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing analyst vs marketing analytics manager demographics

Here are the differences between marketing analysts' and marketing analytics managers' demographics:

	Marketing Analyst	Marketing Analytics Manager
Average age	37	39
Gender ratio	Male, 47.3% Female, 52.7%	Male, 59.9% Female, 40.1%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing analyst and marketing analytics manager duties and responsibilities

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing analytics manager example responsibilities.

Manage and maintain the customer relationship and campaign data (CRM).
Utilize marketing automation and CRM tools to manage data and communicate with lead database.
Lead analysis of marketing programs including ROI calculations and identification of success factors which can be apply for continuous improvements.
Create and publish reports on KPIs, marketing program ROI, pipeline, and database health.
Perform exploratory data analysis, data cleansing, and data visualization using data mining tools.
Launch paid marketing and retargeting on Facebook using offers and promote posts.

Marketing analyst vs marketing analytics manager skills

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Common marketing analytics manager skills

Digital Marketing, 11%
Marketing Analytics, 10%
Tableau, 9%
Google Analytics, 6%
Visualization, 5%
PowerPoint, 4%

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Marketing Analyst vs Marketing Analytics Manager

Updated January 8, 2025

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