Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing analysts and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a marketing and sales coordinator. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Analyst | Marketing And Sales Coordinator | |
| Yearly salary | $59,380 | $45,306 |
| Hourly rate | $28.55 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing analysts and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Analyst | Marketing And Sales Coordinator | |
| Average salary | $59,380 | $45,306 |
| Salary range | Between $41,000 And $84,000 | Between $33,000 And $61,000 |
| Highest paying City | Seattle, WA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | AIG |
| Best paying industry | Finance | Professional |
There are a few differences between a marketing analyst and a marketing and sales coordinator in terms of educational background:
| Marketing Analyst | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and marketing and sales coordinators' demographics:
| Marketing Analyst | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |