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The differences between marketing analysts and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a marketing communications coordinator. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Analyst | Marketing Communications Coordinator | |
| Yearly salary | $59,380 | $49,151 |
| Hourly rate | $28.55 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing analysts and marketing communications coordinators have different pay scales, as shown below.
| Marketing Analyst | Marketing Communications Coordinator | |
| Average salary | $59,380 | $49,151 |
| Salary range | Between $41,000 And $84,000 | Between $36,000 And $67,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Avid |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing analyst and a marketing communications coordinator in terms of educational background:
| Marketing Analyst | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and marketing communications coordinators' demographics:
| Marketing Analyst | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |