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The differences between marketing and sales coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing and sales coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Marketing And Sales Coordinator | Advertising Coordinator | |
| Yearly salary | $45,306 | $47,872 |
| Hourly rate | $21.78 | $23.02 |
| Growth rate | 19% | -8% |
| Number of jobs | 89,923 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Marketing and sales coordinators and advertising coordinators have different pay scales, as shown below.
| Marketing And Sales Coordinator | Advertising Coordinator | |
| Average salary | $45,306 | $47,872 |
| Salary range | Between $33,000 And $61,000 | Between $36,000 And $62,000 |
| Highest paying City | Alameda, CA | New York, NY |
| Highest paying state | Delaware | New York |
| Best paying company | AIG | AACSB |
| Best paying industry | Professional | Real Estate |
There are a few differences between a marketing and sales coordinator and an advertising coordinator in terms of educational background:
| Marketing And Sales Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing and sales coordinators' and advertising coordinators' demographics:
| Marketing And Sales Coordinator | Advertising Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |