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Marketing and sales coordinator vs marketing and sales associate

The differences between marketing and sales coordinators and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing and sales associate. Additionally, a marketing and sales associate has an average salary of $45,665, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Marketing and sales coordinator vs marketing and sales associate overview

Marketing And Sales CoordinatorMarketing And Sales Associate
Yearly salary$45,306$45,665
Hourly rate$21.78$21.95
Growth rate19%19%
Number of jobs89,923300,744
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Marketing and sales coordinator vs marketing and sales associate salary

Marketing and sales coordinators and marketing and sales associates have different pay scales, as shown below.

Marketing And Sales CoordinatorMarketing And Sales Associate
Average salary$45,306$45,665
Salary rangeBetween $33,000 And $61,000Between $30,000 And $69,000
Highest paying CityAlameda, CAWashington, DC
Highest paying stateDelawareWashington
Best paying companyAIGMcKinsey & Company Inc
Best paying industryProfessionalTechnology

Differences between marketing and sales coordinator and marketing and sales associate education

There are a few differences between a marketing and sales coordinator and a marketing and sales associate in terms of educational background:

Marketing And Sales CoordinatorMarketing And Sales Associate
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and sales coordinator vs marketing and sales associate demographics

Here are the differences between marketing and sales coordinators' and marketing and sales associates' demographics:

Marketing And Sales CoordinatorMarketing And Sales Associate
Average age3737
Gender ratioMale, 27.0% Female, 73.0%Male, 45.6% Female, 54.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing and sales coordinator and marketing and sales associate duties and responsibilities

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
  • Show more

Marketing and sales coordinator vs marketing and sales associate skills

Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%
Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%

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