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The differences between marketing and sales coordinators and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing and sales associate. Additionally, a marketing and sales associate has an average salary of $45,665, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Marketing And Sales Coordinator | Marketing And Sales Associate | |
| Yearly salary | $45,306 | $45,665 |
| Hourly rate | $21.78 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,923 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Marketing and sales coordinators and marketing and sales associates have different pay scales, as shown below.
| Marketing And Sales Coordinator | Marketing And Sales Associate | |
| Average salary | $45,306 | $45,665 |
| Salary range | Between $33,000 And $61,000 | Between $30,000 And $69,000 |
| Highest paying City | Alameda, CA | Washington, DC |
| Highest paying state | Delaware | Washington |
| Best paying company | AIG | McKinsey & Company Inc |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing and sales coordinator and a marketing and sales associate in terms of educational background:
| Marketing And Sales Coordinator | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales coordinators' and marketing and sales associates' demographics:
| Marketing And Sales Coordinator | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |