Post job

Marketing and sales coordinator vs marketing communications coordinator

The differences between marketing and sales coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Marketing and sales coordinator vs marketing communications coordinator overview

Marketing And Sales CoordinatorMarketing Communications Coordinator
Yearly salary$45,306$49,151
Hourly rate$21.78$23.63
Growth rate19%19%
Number of jobs89,92396,492
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Marketing and sales coordinator vs marketing communications coordinator salary

Marketing and sales coordinators and marketing communications coordinators have different pay scales, as shown below.

Marketing And Sales CoordinatorMarketing Communications Coordinator
Average salary$45,306$49,151
Salary rangeBetween $33,000 And $61,000Between $36,000 And $67,000
Highest paying CityAlameda, CASan Francisco, CA
Highest paying stateDelawareNew Jersey
Best paying companyAIGAvid
Best paying industryProfessionalManufacturing

Differences between marketing and sales coordinator and marketing communications coordinator education

There are a few differences between a marketing and sales coordinator and a marketing communications coordinator in terms of educational background:

Marketing And Sales CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and sales coordinator vs marketing communications coordinator demographics

Here are the differences between marketing and sales coordinators' and marketing communications coordinators' demographics:

Marketing And Sales CoordinatorMarketing Communications Coordinator
Average age3737
Gender ratioMale, 27.0% Female, 73.0%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing and sales coordinator and marketing communications coordinator duties and responsibilities

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Marketing and sales coordinator vs marketing communications coordinator skills

Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

Browse business and financial jobs