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The differences between marketing and sales coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing And Sales Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $45,306 | $49,151 |
| Hourly rate | $21.78 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,923 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing and sales coordinators and marketing communications coordinators have different pay scales, as shown below.
| Marketing And Sales Coordinator | Marketing Communications Coordinator | |
| Average salary | $45,306 | $49,151 |
| Salary range | Between $33,000 And $61,000 | Between $36,000 And $67,000 |
| Highest paying City | Alameda, CA | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | AIG | Avid |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a marketing and sales coordinator and a marketing communications coordinator in terms of educational background:
| Marketing And Sales Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales coordinators' and marketing communications coordinators' demographics:
| Marketing And Sales Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |