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Marketing and sales coordinator vs marketing & events coordinator

The differences between marketing and sales coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing & events coordinator. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing and sales coordinator vs marketing & events coordinator overview

Marketing And Sales CoordinatorMarketing & Events Coordinator
Yearly salary$45,306$41,447
Hourly rate$21.78$19.93
Growth rate19%19%
Number of jobs89,92384,375
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing and sales coordinator vs marketing & events coordinator salary

Marketing and sales coordinators and marketing & events coordinators have different pay scales, as shown below.

Marketing And Sales CoordinatorMarketing & Events Coordinator
Average salary$45,306$41,447
Salary rangeBetween $33,000 And $61,000Between $31,000 And $54,000
Highest paying CityAlameda, CAJersey City, NJ
Highest paying stateDelawareNew Jersey
Best paying companyAIGA.T. Kearney
Best paying industryProfessionalStart-up

Differences between marketing and sales coordinator and marketing & events coordinator education

There are a few differences between a marketing and sales coordinator and a marketing & events coordinator in terms of educational background:

Marketing And Sales CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and sales coordinator vs marketing & events coordinator demographics

Here are the differences between marketing and sales coordinators' and marketing & events coordinators' demographics:

Marketing And Sales CoordinatorMarketing & Events Coordinator
Average age3737
Gender ratioMale, 27.0% Female, 73.0%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing and sales coordinator and marketing & events coordinator duties and responsibilities

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing and sales coordinator vs marketing & events coordinator skills

Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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