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The differences between marketing and sales coordinators and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing And Sales Coordinator | Marketing & Sales Specialist | |
| Yearly salary | $45,306 | $54,214 |
| Hourly rate | $21.78 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,923 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing and sales coordinators and marketing & sales specialists have different pay scales, as shown below.
| Marketing And Sales Coordinator | Marketing & Sales Specialist | |
| Average salary | $45,306 | $54,214 |
| Salary range | Between $33,000 And $61,000 | Between $37,000 And $78,000 |
| Highest paying City | Alameda, CA | Renton, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | AIG | McKinsey & Company Inc |
| Best paying industry | Professional | Telecommunication |
There are a few differences between a marketing and sales coordinator and a marketing & sales specialist in terms of educational background:
| Marketing And Sales Coordinator | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales coordinators' and marketing & sales specialists' demographics:
| Marketing And Sales Coordinator | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |