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Marketing program coordinator vs account coordinator

The differences between marketing program coordinators and account coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming an account coordinator takes usually requires 2-4 years. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for an account coordinator are customer service, data entry, and powerpoint.

Marketing program coordinator vs account coordinator overview

Marketing Program CoordinatorAccount Coordinator
Yearly salary$51,473$39,973
Hourly rate$24.75$19.22
Growth rate19%8%
Number of jobs153,30993,480
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3742
Years of experience64

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

Marketing program coordinator vs account coordinator salary

Marketing program coordinators and account coordinators have different pay scales, as shown below.

Marketing Program CoordinatorAccount Coordinator
Average salary$51,473$39,973
Salary rangeBetween $32,000 And $82,000Between $29,000 And $54,000
Highest paying CityDover, DEWashington, DC
Highest paying stateDelawareNew York
Best paying companyGoogleThe American Musical and Dramatic Academy
Best paying industryFinanceProfessional

Differences between marketing program coordinator and account coordinator education

There are a few differences between a marketing program coordinator and an account coordinator in terms of educational background:

Marketing Program CoordinatorAccount Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Marketing program coordinator vs account coordinator demographics

Here are the differences between marketing program coordinators' and account coordinators' demographics:

Marketing Program CoordinatorAccount Coordinator
Average age3742
Gender ratioMale, 28.0% Female, 72.0%Male, 27.5% Female, 72.5%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing program coordinator and account coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Marketing program coordinator vs account coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%

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