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The differences between marketing program coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Marketing Program Coordinator | Advertising Coordinator | |
| Yearly salary | $51,473 | $47,872 |
| Hourly rate | $24.75 | $23.02 |
| Growth rate | 19% | -8% |
| Number of jobs | 153,309 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Marketing program coordinators and advertising coordinators have different pay scales, as shown below.
| Marketing Program Coordinator | Advertising Coordinator | |
| Average salary | $51,473 | $47,872 |
| Salary range | Between $32,000 And $82,000 | Between $36,000 And $62,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | New York |
| Best paying company | AACSB | |
| Best paying industry | Finance | Real Estate |
There are a few differences between a marketing program coordinator and an advertising coordinator in terms of educational background:
| Marketing Program Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing program coordinators' and advertising coordinators' demographics:
| Marketing Program Coordinator | Advertising Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |