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The differences between marketing program coordinators and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a communications coordinator takes usually requires 2-4 years. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Marketing Program Coordinator | Communications Coordinator | |
| Yearly salary | $51,473 | $47,075 |
| Hourly rate | $24.75 | $22.63 |
| Growth rate | 19% | 8% |
| Number of jobs | 153,309 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Marketing program coordinators and communications coordinators have different pay scales, as shown below.
| Marketing Program Coordinator | Communications Coordinator | |
| Average salary | $51,473 | $47,075 |
| Salary range | Between $32,000 And $82,000 | Between $34,000 And $63,000 |
| Highest paying City | Dover, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Microsoft | |
| Best paying industry | Finance | Government |
There are a few differences between a marketing program coordinator and a communications coordinator in terms of educational background:
| Marketing Program Coordinator | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing program coordinators' and communications coordinators' demographics:
| Marketing Program Coordinator | Communications Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |