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Marketing program coordinator vs coordinator

The differences between marketing program coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $41,599 average annual salary of a coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a coordinator are customer service, patients, and excellent organizational.

Marketing program coordinator vs coordinator overview

Marketing Program CoordinatorCoordinator
Yearly salary$51,473$41,599
Hourly rate$24.75$20.00
Growth rate19%12%
Number of jobs153,309151,508
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 57%
Average age3743
Years of experience612

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a coordinator do?

Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.

Marketing program coordinator vs coordinator salary

Marketing program coordinators and coordinators have different pay scales, as shown below.

Marketing Program CoordinatorCoordinator
Average salary$51,473$41,599
Salary rangeBetween $32,000 And $82,000Between $27,000 And $61,000
Highest paying CityDover, DESan Francisco, CA
Highest paying stateDelawareAlaska
Best paying companyGoogleMeta
Best paying industryFinanceTechnology

Differences between marketing program coordinator and coordinator education

There are a few differences between a marketing program coordinator and a coordinator in terms of educational background:

Marketing Program CoordinatorCoordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Marketing program coordinator vs coordinator demographics

Here are the differences between marketing program coordinators' and coordinators' demographics:

Marketing Program CoordinatorCoordinator
Average age3743
Gender ratioMale, 28.0% Female, 72.0%Male, 36.3% Female, 63.7%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1%
LGBT Percentage10%11%

Differences between marketing program coordinator and coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Coordinator example responsibilities.

  • Conduct kaizen blitz in the machine shop that achieve higher productivity and efficiency gains.
  • Manage documented records of meetings and contact with Pre-K teachers to discuss relevant information concerning children and families.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Manage IDT roster and participate in interdisciplinary team meetings.
  • Provide leadership development opportunities for youth and lead community events and activities for the community.
  • Facilitate development of veterans individual rehabilitation plans, which provide purpose, organization and empowerment to achieve life goals.
  • Show more

Marketing program coordinator vs coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common coordinator skills
  • Customer Service, 21%
  • Patients, 10%
  • Excellent Organizational, 7%
  • Data Entry, 5%
  • Excellent Guest, 5%
  • Coordinators, 4%

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