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Marketing program coordinator vs development coordinator

The differences between marketing program coordinators and development coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a development coordinator takes usually requires 2-4 years. Additionally, a development coordinator has an average salary of $51,688, which is higher than the $51,473 average annual salary of a marketing program coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a development coordinator are customer service, powerpoint, and excellent interpersonal.

Marketing program coordinator vs development coordinator overview

Marketing Program CoordinatorDevelopment Coordinator
Yearly salary$51,473$51,688
Hourly rate$24.75$24.85
Growth rate19%8%
Number of jobs153,30983,671
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Average age3744
Years of experience64

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a development coordinator do?

A development coordinator is responsible for planning various programs and events for an organization or company. They primarily focus on securing funding by holding fundraising events, devising programs to increase brand awareness, and even coming up with various campaigns supporting a cause. Most of the development coordinator tasks will revolve around traveling and reaching out to clients, obtaining sponsorships, devising strategies for public relations, securing permits and logistics, seeking organizers and volunteers, and implementing policies of the company.

Marketing program coordinator vs development coordinator salary

Marketing program coordinators and development coordinators have different pay scales, as shown below.

Marketing Program CoordinatorDevelopment Coordinator
Average salary$51,473$51,688
Salary rangeBetween $32,000 And $82,000Between $36,000 And $73,000
Highest paying CityDover, DEHercules, CA
Highest paying stateDelawareNew Jersey
Best paying companyGoogleRopes & Gray
Best paying industryFinanceManufacturing

Differences between marketing program coordinator and development coordinator education

There are a few differences between a marketing program coordinator and a development coordinator in terms of educational background:

Marketing Program CoordinatorDevelopment Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing program coordinator vs development coordinator demographics

Here are the differences between marketing program coordinators' and development coordinators' demographics:

Marketing Program CoordinatorDevelopment Coordinator
Average age3744
Gender ratioMale, 28.0% Female, 72.0%Male, 30.2% Female, 69.8%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 10.5% Unknown, 6.3% Hispanic or Latino, 17.6% Asian, 5.9% White, 59.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%12%

Differences between marketing program coordinator and development coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Development coordinator example responsibilities.

  • Manage all aspects of donor prospecting, cultivation, stewardship, and budget/vendor/consultant management for special events and individual giving.
  • Provide RFP response process, client presentations, and business development strategy support to business development managers.
  • Work on J2EE for standard Java programming.
  • Follow UNOS guidelines for evaluation and post donation.
  • Assist cadaver organ recover of liver, pancreas and kidney from UNOS.
  • Develop the ATM monitoring and remote control system using Java EE and Mina.
  • Show more

Marketing program coordinator vs development coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common development coordinator skills
  • Customer Service, 10%
  • PowerPoint, 6%
  • Excellent Interpersonal, 6%
  • Patients, 5%
  • Database Management, 5%
  • Project Management, 4%

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