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The differences between marketing program coordinators and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $51,473 average annual salary of a marketing program coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Program Coordinator | Digital Marketing Consultant | |
| Yearly salary | $51,473 | $71,064 |
| Hourly rate | $24.75 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing program coordinators and digital marketing consultants have different pay scales, as shown below.
| Marketing Program Coordinator | Digital Marketing Consultant | |
| Average salary | $51,473 | $71,064 |
| Salary range | Between $32,000 And $82,000 | Between $49,000 And $101,000 |
| Highest paying City | Dover, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Booz Allen Hamilton | |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing program coordinator and a digital marketing consultant in terms of educational background:
| Marketing Program Coordinator | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and digital marketing consultants' demographics:
| Marketing Program Coordinator | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |