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The differences between marketing program coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing communications coordinator. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Program Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $51,473 | $49,151 |
| Hourly rate | $24.75 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing program coordinators and marketing communications coordinators have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing Communications Coordinator | |
| Average salary | $51,473 | $49,151 |
| Salary range | Between $32,000 And $82,000 | Between $36,000 And $67,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Avid | |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing program coordinator and a marketing communications coordinator in terms of educational background:
| Marketing Program Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing communications coordinators' demographics:
| Marketing Program Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |