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Marketing program coordinator vs marketing & events coordinator

The differences between marketing program coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing & events coordinator. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing program coordinator vs marketing & events coordinator overview

Marketing Program CoordinatorMarketing & Events Coordinator
Yearly salary$51,473$41,447
Hourly rate$24.75$19.93
Growth rate19%19%
Number of jobs153,30984,375
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing program coordinator vs marketing & events coordinator salary

Marketing program coordinators and marketing & events coordinators have different pay scales, as shown below.

Marketing Program CoordinatorMarketing & Events Coordinator
Average salary$51,473$41,447
Salary rangeBetween $32,000 And $82,000Between $31,000 And $54,000
Highest paying CityDover, DEJersey City, NJ
Highest paying stateDelawareNew Jersey
Best paying companyGoogleA.T. Kearney
Best paying industryFinanceStart-up

Differences between marketing program coordinator and marketing & events coordinator education

There are a few differences between a marketing program coordinator and a marketing & events coordinator in terms of educational background:

Marketing Program CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing program coordinator vs marketing & events coordinator demographics

Here are the differences between marketing program coordinators' and marketing & events coordinators' demographics:

Marketing Program CoordinatorMarketing & Events Coordinator
Average age3737
Gender ratioMale, 28.0% Female, 72.0%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing program coordinator and marketing & events coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing program coordinator vs marketing & events coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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