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The differences between marketing program coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing & events coordinator. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Program Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $51,473 | $41,447 |
| Hourly rate | $24.75 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing program coordinators and marketing & events coordinators have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing & Events Coordinator | |
| Average salary | $51,473 | $41,447 |
| Salary range | Between $32,000 And $82,000 | Between $31,000 And $54,000 |
| Highest paying City | Dover, DE | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | A.T. Kearney | |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing program coordinator and a marketing & events coordinator in terms of educational background:
| Marketing Program Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing & events coordinators' demographics:
| Marketing Program Coordinator | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |