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The differences between marketing program coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Marketing Program Coordinator | Media Coordinator | |
| Yearly salary | $51,473 | $47,471 |
| Hourly rate | $24.75 | $22.82 |
| Growth rate | 19% | 8% |
| Number of jobs | 153,309 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Marketing program coordinators and media coordinators have different pay scales, as shown below.
| Marketing Program Coordinator | Media Coordinator | |
| Average salary | $51,473 | $47,471 |
| Salary range | Between $32,000 And $82,000 | Between $34,000 And $64,000 |
| Highest paying City | Dover, DE | Urban Honolulu, HI |
| Highest paying state | Delaware | Hawaii |
| Best paying company | The Joffrey Ballet | |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing program coordinator and a media coordinator in terms of educational background:
| Marketing Program Coordinator | Media Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing program coordinators' and media coordinators' demographics:
| Marketing Program Coordinator | Media Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |