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Marketing program coordinator vs media coordinator

The differences between marketing program coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.

Marketing program coordinator vs media coordinator overview

Marketing Program CoordinatorMedia Coordinator
Yearly salary$51,473$47,471
Hourly rate$24.75$22.82
Growth rate19%8%
Number of jobs153,30935,285
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Average age3742
Years of experience64

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Marketing program coordinator vs media coordinator salary

Marketing program coordinators and media coordinators have different pay scales, as shown below.

Marketing Program CoordinatorMedia Coordinator
Average salary$51,473$47,471
Salary rangeBetween $32,000 And $82,000Between $34,000 And $64,000
Highest paying CityDover, DEUrban Honolulu, HI
Highest paying stateDelawareHawaii
Best paying companyGoogleThe Joffrey Ballet
Best paying industryFinanceManufacturing

Differences between marketing program coordinator and media coordinator education

There are a few differences between a marketing program coordinator and a media coordinator in terms of educational background:

Marketing Program CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Marketing program coordinator vs media coordinator demographics

Here are the differences between marketing program coordinators' and media coordinators' demographics:

Marketing Program CoordinatorMedia Coordinator
Average age3742
Gender ratioMale, 28.0% Female, 72.0%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing program coordinator and media coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Marketing program coordinator vs media coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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