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The differences between marketing program specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing specialist. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Program Specialist | Marketing Specialist | |
| Yearly salary | $59,974 | $54,942 |
| Hourly rate | $28.83 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing program specialists and marketing specialists have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Specialist | |
| Average salary | $59,974 | $54,942 |
| Salary range | Between $40,000 And $89,000 | Between $36,000 And $82,000 |
| Highest paying City | Bellevue, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | ||
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing program specialist and a marketing specialist in terms of educational background:
| Marketing Program Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing specialists' demographics:
| Marketing Program Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |