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The differences between marketing project coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing project coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $51,092 average annual salary of a marketing project coordinator.
The top three skills for a marketing project coordinator include project management, digital marketing and powerpoint. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Project Coordinator | Marketing Executive | |
| Yearly salary | $51,092 | $73,499 |
| Hourly rate | $24.56 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 103,852 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing project coordinator is in charge of coordinating various teams involved in a company's marketing efforts. Their responsibilities revolve around creating marketing concepts and strategies, devising business plans and models, performing research and analysis to identify new opportunities and customer needs, and keeping abreast of the latest trends. A marketing project coordinator must also organize meetings and communication materials, liaise with external agents, monitor projects and social media campaigns, and perform support tasks while implementing the company's policies and regulations.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing project coordinators and marketing executives have different pay scales, as shown below.
| Marketing Project Coordinator | Marketing Executive | |
| Average salary | $51,092 | $73,499 |
| Salary range | Between $40,000 And $64,000 | Between $49,000 And $108,000 |
| Highest paying City | Los Angeles, CA | San Francisco, CA |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Hensel Phelps | Microsoft |
| Best paying industry | Construction | Retail |
There are a few differences between a marketing project coordinator and a marketing executive in terms of educational background:
| Marketing Project Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project coordinators' and marketing executives' demographics:
| Marketing Project Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 24.1% Female, 75.9% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |