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The differences between marketing representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for an account executive are customer service, CRM, and healthcare.
| Marketing Representative | Account Executive | |
| Yearly salary | $47,376 | $69,618 |
| Hourly rate | $22.78 | $33.47 |
| Growth rate | 19% | 5% |
| Number of jobs | 217,886 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Marketing representatives and account executives have different pay scales, as shown below.
| Marketing Representative | Account Executive | |
| Average salary | $47,376 | $69,618 |
| Salary range | Between $28,000 And $77,000 | Between $44,000 And $109,000 |
| Highest paying City | New York, NY | Portland, OR |
| Highest paying state | Washington | Oregon |
| Best paying company | Amazon | Hitachi Vantara |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing representative and an account executive in terms of educational background:
| Marketing Representative | Account Executive | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing representatives' and account executives' demographics:
| Marketing Representative | Account Executive | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |