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The differences between marketing representatives and customer service representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a customer service representative takes usually requires 6-12 months. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $32,260 average annual salary of a customer service representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a customer service representative are cleanliness, POS, and data entry.
| Marketing Representative | Customer Service Representative | |
| Yearly salary | $47,376 | $32,260 |
| Hourly rate | $22.78 | $15.51 |
| Growth rate | 19% | -4% |
| Number of jobs | 217,886 | 209,515 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 68% | High School Diploma, 33% |
| Average age | 37 | 40 |
| Years of experience | 6 | 12 |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Customer service representatives are the first point of contact of the customers, acting as the frontiers of the company and help in driving customer loyalty and retention by leaving a great impression and resolving all of their concerns. They accommodate customer queries by providing useful and comprehensive information about any products or services. Some would use that as an opportunity to market and promote more sales. The most challenging issues they use to handle are customer complaints and processing of refunds and returns. They also assist in basic troubleshooting or accounts and payment setup with the use of specific guidelines or step by step procedures. At most, they help and solve customer issues on their own, but sometimes they would need support from supervisors or other departments.
Marketing representatives and customer service representatives have different pay scales, as shown below.
| Marketing Representative | Customer Service Representative | |
| Average salary | $47,376 | $32,260 |
| Salary range | Between $28,000 And $77,000 | Between $25,000 And $41,000 |
| Highest paying City | New York, NY | Des Moines, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Amazon | Oracle |
| Best paying industry | Finance | Insurance |
There are a few differences between a marketing representative and a customer service representative in terms of educational background:
| Marketing Representative | Customer Service Representative | |
| Most common degree | Bachelor's Degree, 68% | High School Diploma, 33% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between marketing representatives' and customer service representatives' demographics:
| Marketing Representative | Customer Service Representative | |
| Average age | 37 | 40 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 30.5% Female, 69.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 11.6% Unknown, 5.2% Hispanic or Latino, 21.2% Asian, 6.3% White, 55.0% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 7% |