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Marketing representative vs marketing/sales representative

The differences between marketing representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a marketing/sales representative takes usually requires 2-4 years. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Marketing representative vs marketing/sales representative overview

Marketing RepresentativeMarketing/Sales Representative
Yearly salary$47,376$62,917
Hourly rate$22.78$30.25
Growth rate19%4%
Number of jobs217,886274,768
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 66%
Average age3747
Years of experience64

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Marketing representative vs marketing/sales representative salary

Marketing representatives and marketing/sales representatives have different pay scales, as shown below.

Marketing RepresentativeMarketing/Sales Representative
Average salary$47,376$62,917
Salary rangeBetween $28,000 And $77,000Between $42,000 And $92,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateWashingtonNew Hampshire
Best paying companyAmazonBosch USA
Best paying industryFinanceFinance

Differences between marketing representative and marketing/sales representative education

There are a few differences between a marketing representative and a marketing/sales representative in terms of educational background:

Marketing RepresentativeMarketing/Sales Representative
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing representative vs marketing/sales representative demographics

Here are the differences between marketing representatives' and marketing/sales representatives' demographics:

Marketing RepresentativeMarketing/Sales Representative
Average age3747
Gender ratioMale, 46.7% Female, 53.3%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between marketing representative and marketing/sales representative duties and responsibilities

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Marketing representative vs marketing/sales representative skills

Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%

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