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The differences between marketing & sales specialists and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & sales specialist, becoming a marketing/sales representative takes usually requires 2-4 years. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing & sales specialist include customer service, digital marketing and ROI. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Marketing & Sales Specialist | Marketing/Sales Representative | |
| Yearly salary | $54,214 | $62,917 |
| Hourly rate | $26.06 | $30.25 |
| Growth rate | 19% | 4% |
| Number of jobs | 209,292 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Average age | 37 | 47 |
| Years of experience | 6 | 4 |
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Marketing & sales specialists and marketing/sales representatives have different pay scales, as shown below.
| Marketing & Sales Specialist | Marketing/Sales Representative | |
| Average salary | $54,214 | $62,917 |
| Salary range | Between $37,000 And $78,000 | Between $42,000 And $92,000 |
| Highest paying City | Renton, WA | Seattle, WA |
| Highest paying state | Washington | New Hampshire |
| Best paying company | McKinsey & Company Inc | Bosch USA |
| Best paying industry | Telecommunication | Finance |
There are a few differences between a marketing & sales specialist and a marketing/sales representative in terms of educational background:
| Marketing & Sales Specialist | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing & sales specialists' and marketing/sales representatives' demographics:
| Marketing & Sales Specialist | Marketing/Sales Representative | |
| Average age | 37 | 47 |
| Gender ratio | Male, 43.7% Female, 56.3% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |