Marketing support specialist vs marketing consultant

The differences between marketing support specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $47,102 average annual salary of a marketing support specialist.

The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing support specialist vs marketing consultant overview

	Marketing Support Specialist	Marketing Consultant
Yearly salary	$47,102	$70,593
Hourly rate	$22.65	$33.94
Growth rate	19%	19%
Number of jobs	170,407	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing support specialist do?

Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing support specialist vs marketing consultant salary

Marketing support specialists and marketing consultants have different pay scales, as shown below.

	Marketing Support Specialist	Marketing Consultant
Average salary	$47,102	$70,593
Salary range	Between $30,000 And $72,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing support specialist and marketing consultant education

There are a few differences between a marketing support specialist and a marketing consultant in terms of educational background:

	Marketing Support Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing support specialist vs marketing consultant demographics

Here are the differences between marketing support specialists' and marketing consultants' demographics:

	Marketing Support Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 32.9% Female, 67.1%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing support specialist and marketing consultant duties and responsibilities

Marketing support specialist example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Utilize the CRM marketing database to develop marketing strategies that increase sales.
Develop solid understanding of mobile applications and enterprise systems used by asset management firms from CRM to accounting and compliance systems.
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
Assist internal communications team on creation of SharePoint pages for company intranet.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing support specialist vs marketing consultant skills

Common marketing support specialist skills

PowerPoint, 13%
Digital Marketing, 8%
CRM, 7%
Marketing Campaigns, 6%
Salesforce, 5%
Indesign, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing Support Specialist
Marketing Support Specialist vs Marketing Consultant

Updated January 8, 2025

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