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The differences between marketing technicians and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a digital marketing consultant. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Technician | Digital Marketing Consultant | |
| Yearly salary | $87,649 | $71,064 |
| Hourly rate | $42.14 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing technicians and digital marketing consultants have different pay scales, as shown below.
| Marketing Technician | Digital Marketing Consultant | |
| Average salary | $87,649 | $71,064 |
| Salary range | Between $57,000 And $134,000 | Between $49,000 And $101,000 |
| Highest paying City | Dover, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Microsoft | Booz Allen Hamilton |
| Best paying industry | Energy | Manufacturing |
There are a few differences between a marketing technician and a digital marketing consultant in terms of educational background:
| Marketing Technician | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and digital marketing consultants' demographics:
| Marketing Technician | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |