Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing technicians and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a digital marketing specialist. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Technician | Digital Marketing Specialist | |
| Yearly salary | $87,649 | $60,359 |
| Hourly rate | $42.14 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing technicians and digital marketing specialists have different pay scales, as shown below.
| Marketing Technician | Digital Marketing Specialist | |
| Average salary | $87,649 | $60,359 |
| Salary range | Between $57,000 And $134,000 | Between $44,000 And $81,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Energy | Finance |
There are a few differences between a marketing technician and a digital marketing specialist in terms of educational background:
| Marketing Technician | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and digital marketing specialists' demographics:
| Marketing Technician | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |