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The differences between marketing technicians and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing and sales associate. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Marketing Technician | Marketing And Sales Associate | |
| Yearly salary | $87,649 | $45,665 |
| Hourly rate | $42.14 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Marketing technicians and marketing and sales associates have different pay scales, as shown below.
| Marketing Technician | Marketing And Sales Associate | |
| Average salary | $87,649 | $45,665 |
| Salary range | Between $57,000 And $134,000 | Between $30,000 And $69,000 |
| Highest paying City | Dover, DE | Washington, DC |
| Highest paying state | Delaware | Washington |
| Best paying company | Microsoft | McKinsey & Company Inc |
| Best paying industry | Energy | Technology |
There are a few differences between a marketing technician and a marketing and sales associate in terms of educational background:
| Marketing Technician | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing and sales associates' demographics:
| Marketing Technician | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |