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Marketing technician vs marketing and sales associate

The differences between marketing technicians and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing and sales associate. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Marketing technician vs marketing and sales associate overview

Marketing TechnicianMarketing And Sales Associate
Yearly salary$87,649$45,665
Hourly rate$42.14$21.95
Growth rate19%19%
Number of jobs79,196300,744
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a marketing technician do?

A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Marketing technician vs marketing and sales associate salary

Marketing technicians and marketing and sales associates have different pay scales, as shown below.

Marketing TechnicianMarketing And Sales Associate
Average salary$87,649$45,665
Salary rangeBetween $57,000 And $134,000Between $30,000 And $69,000
Highest paying CityDover, DEWashington, DC
Highest paying stateDelawareWashington
Best paying companyMicrosoftMcKinsey & Company Inc
Best paying industryEnergyTechnology

Differences between marketing technician and marketing and sales associate education

There are a few differences between a marketing technician and a marketing and sales associate in terms of educational background:

Marketing TechnicianMarketing And Sales Associate
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing technician vs marketing and sales associate demographics

Here are the differences between marketing technicians' and marketing and sales associates' demographics:

Marketing TechnicianMarketing And Sales Associate
Average age3737
Gender ratioMale, 59.0% Female, 41.0%Male, 45.6% Female, 54.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing technician and marketing and sales associate duties and responsibilities

Marketing technician example responsibilities.

  • Manage all social media programs including creating an official company page on Facebook, Instagram and mail newsletter.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Design program brochures and promotional pieces, PowerPoint presentations, and other digital media.
  • Create and edit artwork and copy for upcoming e-commerce site launch including HTML coding.
  • Implement CRM software to better help identify & target customer, prospect and vendor opportunities.
  • Update all customer opportunities in CRM and salesforce.com, tracking design wins on a quarterly basis.
  • Show more

Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
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Marketing technician vs marketing and sales associate skills

Common marketing technician skills
  • Digital Marketing, 24%
  • B Testing, 6%
  • CRM, 6%
  • Email Marketing, 5%
  • SEO, 5%
  • A/B, 5%
Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%

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