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The differences between marketing technicians and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing & events coordinator. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Technician | Marketing & Events Coordinator | |
| Yearly salary | $87,649 | $41,447 |
| Hourly rate | $42.14 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing technicians and marketing & events coordinators have different pay scales, as shown below.
| Marketing Technician | Marketing & Events Coordinator | |
| Average salary | $87,649 | $41,447 |
| Salary range | Between $57,000 And $134,000 | Between $31,000 And $54,000 |
| Highest paying City | Dover, DE | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Microsoft | A.T. Kearney |
| Best paying industry | Energy | Start-up |
There are a few differences between a marketing technician and a marketing & events coordinator in terms of educational background:
| Marketing Technician | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing & events coordinators' demographics:
| Marketing Technician | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |