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The differences between marketing technicians and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing representative. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Marketing Technician | Marketing Representative | |
| Yearly salary | $87,649 | $47,376 |
| Hourly rate | $42.14 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Marketing technicians and marketing representatives have different pay scales, as shown below.
| Marketing Technician | Marketing Representative | |
| Average salary | $87,649 | $47,376 |
| Salary range | Between $57,000 And $134,000 | Between $28,000 And $77,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Microsoft | Amazon |
| Best paying industry | Energy | Finance |
There are a few differences between a marketing technician and a marketing representative in terms of educational background:
| Marketing Technician | Marketing Representative | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing representatives' demographics:
| Marketing Technician | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |