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The differences between marketing technicians and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing & sales specialist. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Technician | Marketing & Sales Specialist | |
| Yearly salary | $87,649 | $54,214 |
| Hourly rate | $42.14 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing technicians and marketing & sales specialists have different pay scales, as shown below.
| Marketing Technician | Marketing & Sales Specialist | |
| Average salary | $87,649 | $54,214 |
| Salary range | Between $57,000 And $134,000 | Between $37,000 And $78,000 |
| Highest paying City | Dover, DE | Renton, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Microsoft | McKinsey & Company Inc |
| Best paying industry | Energy | Telecommunication |
There are a few differences between a marketing technician and a marketing & sales specialist in terms of educational background:
| Marketing Technician | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing & sales specialists' demographics:
| Marketing Technician | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |