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National sales director vs regional sales manager

The differences between national sales directors and regional sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a national sales director and a regional sales manager. Additionally, a national sales director has an average salary of $99,665, which is higher than the $82,980 average annual salary of a regional sales manager.

The top three skills for a national sales director include CRM, healthcare and business development. The most important skills for a regional sales manager are regional sales, customer satisfaction, and sales process.

National sales director vs regional sales manager overview

National Sales DirectorRegional Sales Manager
Yearly salary$99,665$82,980
Hourly rate$47.92$39.89
Growth rate5%5%
Number of jobs99,107121,934
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

What does a regional sales manager do?

A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.

National sales director vs regional sales manager salary

National sales directors and regional sales managers have different pay scales, as shown below.

National Sales DirectorRegional Sales Manager
Average salary$99,665$82,980
Salary rangeBetween $73,000 And $135,000Between $53,000 And $129,000
Highest paying CityMountain View, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyCargillMeta
Best paying industryPharmaceuticalTechnology

Differences between national sales director and regional sales manager education

There are a few differences between a national sales director and a regional sales manager in terms of educational background:

National Sales DirectorRegional Sales Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

National sales director vs regional sales manager demographics

Here are the differences between national sales directors' and regional sales managers' demographics:

National Sales DirectorRegional Sales Manager
Average age4646
Gender ratioMale, 75.9% Female, 24.1%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between national sales director and regional sales manager duties and responsibilities

National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Show more

Regional sales manager example responsibilities.

  • Create and maintain business forecast and funnels to help manage budget and outline plans of action.
  • Lead professional services engagements, coordination of RFP responses, and client executive reviews of results.
  • Manage territory of commercial physicians offices, hospitals, VA medical centers, CBOC s, and DOD facilities.
  • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Show more

National sales director vs regional sales manager skills

Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%
Common regional sales manager skills
  • Regional Sales, 12%
  • Customer Satisfaction, 6%
  • Sales Process, 6%
  • Commercial Cleaning, 5%
  • Customer Service, 5%
  • CRM, 5%

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