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Online marketing consultant vs marketing consultant

The differences between online marketing consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $70,226 average annual salary of an online marketing consultant.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a marketing consultant are customer service, web content, and media sales.

Online marketing consultant vs marketing consultant overview

Online Marketing ConsultantMarketing Consultant
Yearly salary$70,226$70,593
Hourly rate$33.76$33.94
Growth rate19%19%
Number of jobs77,85488,935
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3737
Years of experience66

Online marketing consultant vs marketing consultant salary

Online marketing consultants and marketing consultants have different pay scales, as shown below.

Online Marketing ConsultantMarketing Consultant
Average salary$70,226$70,593
Salary rangeBetween $54,000 And $90,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between online marketing consultant and marketing consultant education

There are a few differences between an online marketing consultant and a marketing consultant in terms of educational background:

Online Marketing ConsultantMarketing Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs marketing consultant demographics

Here are the differences between online marketing consultants' and marketing consultants' demographics:

Online Marketing ConsultantMarketing Consultant
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and marketing consultant duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Online marketing consultant vs marketing consultant skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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