Post job

Online marketing consultant vs marketing coordinator

The differences between online marketing consultants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a marketing coordinator. Additionally, an online marketing consultant has an average salary of $70,226, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Online marketing consultant vs marketing coordinator overview

Online Marketing ConsultantMarketing Coordinator
Yearly salary$70,226$48,326
Hourly rate$33.76$23.23
Growth rate19%19%
Number of jobs77,85491,281
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3737
Years of experience66

Online marketing consultant vs marketing coordinator salary

Online marketing consultants and marketing coordinators have different pay scales, as shown below.

Online Marketing ConsultantMarketing Coordinator
Average salary$70,226$48,326
Salary rangeBetween $54,000 And $90,000Between $34,000 And $67,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-Keller Williams Capital Properties
Best paying industry-Technology

Differences between online marketing consultant and marketing coordinator education

There are a few differences between an online marketing consultant and a marketing coordinator in terms of educational background:

Online Marketing ConsultantMarketing Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs marketing coordinator demographics

Here are the differences between online marketing consultants' and marketing coordinators' demographics:

Online Marketing ConsultantMarketing Coordinator
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and marketing coordinator duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Online marketing consultant vs marketing coordinator skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

Browse business and financial jobs