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The differences between online marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a marketing specialist. Additionally, an online marketing consultant has an average salary of $70,226, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Online Marketing Consultant | Marketing Specialist | |
| Yearly salary | $70,226 | $54,942 |
| Hourly rate | $33.76 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,854 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Online marketing consultants and marketing specialists have different pay scales, as shown below.
| Online Marketing Consultant | Marketing Specialist | |
| Average salary | $70,226 | $54,942 |
| Salary range | Between $54,000 And $90,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between an online marketing consultant and a marketing specialist in terms of educational background:
| Online Marketing Consultant | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing consultants' and marketing specialists' demographics:
| Online Marketing Consultant | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.1% Female, 40.9% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |