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The differences between online marketing coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, a coordinator has an average salary of $41,599, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Online Marketing Coordinator | Coordinator | |
| Yearly salary | $39,102 | $41,599 |
| Hourly rate | $18.80 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 82,641 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Online marketing coordinators and coordinators have different pay scales, as shown below.
| Online Marketing Coordinator | Coordinator | |
| Average salary | $39,102 | $41,599 |
| Salary range | Between $31,000 And $48,000 | Between $27,000 And $61,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Alaska |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between an online marketing coordinator and a coordinator in terms of educational background:
| Online Marketing Coordinator | Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between online marketing coordinators' and coordinators' demographics:
| Online Marketing Coordinator | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |