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The differences between online marketing coordinators and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Online Marketing Coordinator | Digital Marketing Consultant | |
| Yearly salary | $39,102 | $71,064 |
| Hourly rate | $18.80 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,641 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Online marketing coordinators and digital marketing consultants have different pay scales, as shown below.
| Online Marketing Coordinator | Digital Marketing Consultant | |
| Average salary | $39,102 | $71,064 |
| Salary range | Between $31,000 And $48,000 | Between $49,000 And $101,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between an online marketing coordinator and a digital marketing consultant in terms of educational background:
| Online Marketing Coordinator | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and digital marketing consultants' demographics:
| Online Marketing Coordinator | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |