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The differences between online marketing coordinators and digital marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a digital marketing coordinator. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a digital marketing coordinator are digital marketing, email marketing, and google analytics.
| Online Marketing Coordinator | Digital Marketing Coordinator | |
| Yearly salary | $39,102 | $50,405 |
| Hourly rate | $18.80 | $24.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,641 | 93,383 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 86% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
Online marketing coordinators and digital marketing coordinators have different pay scales, as shown below.
| Online Marketing Coordinator | Digital Marketing Coordinator | |
| Average salary | $39,102 | $50,405 |
| Salary range | Between $31,000 And $48,000 | Between $37,000 And $67,000 |
| Highest paying City | - | Hoboken, NJ |
| Highest paying state | - | Delaware |
| Best paying company | - | Salinas Valley Memorial Healthcare System |
| Best paying industry | - | Professional |
There are a few differences between an online marketing coordinator and a digital marketing coordinator in terms of educational background:
| Online Marketing Coordinator | Digital Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 86% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and digital marketing coordinators' demographics:
| Online Marketing Coordinator | Digital Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 41.3% Female, 58.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |