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Online marketing coordinator vs marketing and sales coordinator

The differences between online marketing coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a marketing and sales coordinator. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $39,102 average annual salary of an online marketing coordinator.

The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Online marketing coordinator vs marketing and sales coordinator overview

Online Marketing CoordinatorMarketing And Sales Coordinator
Yearly salary$39,102$45,306
Hourly rate$18.80$21.78
Growth rate19%19%
Number of jobs82,64189,923
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does an online marketing coordinator do?

An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Online marketing coordinator vs marketing and sales coordinator salary

Online marketing coordinators and marketing and sales coordinators have different pay scales, as shown below.

Online Marketing CoordinatorMarketing And Sales Coordinator
Average salary$39,102$45,306
Salary rangeBetween $31,000 And $48,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between online marketing coordinator and marketing and sales coordinator education

There are a few differences between an online marketing coordinator and a marketing and sales coordinator in terms of educational background:

Online Marketing CoordinatorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing coordinator vs marketing and sales coordinator demographics

Here are the differences between online marketing coordinators' and marketing and sales coordinators' demographics:

Online Marketing CoordinatorMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 45.6% Female, 54.4%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing coordinator and marketing and sales coordinator duties and responsibilities

Online marketing coordinator example responsibilities.

  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Enhance the website through cooperative efforts to upgrade static HTML pages to dynamic ColdFusion.
  • Work with the web development team to fix HTML coding errors for the website and online banner ads.
  • Used ad server Doubleclick to traffic ppc and banner ads and report on their post-click and post-impression performance.
  • Develop online marketing strategies and oversee there execution to ensure that traffic and ROI goals are meet and exceed.
  • Prepare monthly program reviews to conduct annual analysis to demonstrate results, calculate ROI and justify strategic and tactical recommendations.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Online marketing coordinator vs marketing and sales coordinator skills

Common online marketing coordinator skills
  • Google Adwords, 10%
  • Marketing Campaigns, 9%
  • Google Analytics, 8%
  • E-Mail Campaigns, 7%
  • Facebook, 6%
  • Email Marketing, 4%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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